How to Submit a Board Game to Hasbro (Formerly Milton Bradley)

Milton Bradley was acquired by Hasbro in 1984 and now operates as a brand within Hasbro. All submissions go through Hasbro's process.

Submission Steps

1. Prepare a Professional Pitch Package:
   • One-page sell sheet: Title, tagline, 1-sentence hook, player count, playtime, age, component list, 3–4 key mechanic bullets, 1–2 photos of prototype.
   • Complete, edited rulebook (PDF).
   • 30–60 second video of gameplay (phone quality OK).
   • Physical prototype (if requested later).
2. Submit via Hasbro's Official Channel:
   • Visit Hasbro.com → About Us → Careers/Innovation → "Game Submissions" (or search "Hasbro game submission portal").
   • Fill the form; upload digital assets.
   • No unsolicited physical packages— they will be discarded.
3. Wait & Follow Up: Review takes 3–6 months. If interested, they'll request prototype + NDA.

Reality Check

• Hasbro receives thousands/year; <1% get published.
• They seek: mass-market appeal, simple rules <15 min teach, strong IP potential, manufacturable <$10 COGS.
• Niche/hobby games (heavy Euro, complex wargame) are not their market—target Stonemaier, CMON, AEG, Flatout, Leder Games instead.

Alternative Paths

• Pitch at Conventions: Gen Con, PAX Unplugged, BGG.Con—publishers hold open pitch sessions.
• Self-Publish: Kickstarter + POD (Game Crafter, Panda) → build track record.
• Design Contests: Cardboard Edison, Hippodice, Hasbro's own "Next Great Game" (when active).