Most Popular Game Console in Australia (2024): PS5 Leads Current-Gen

Based on GfK / NPD Australia sales tracking and market analysis:

PlayStation 5 (PS5) – Market Leader

• Consistently #1 in monthly hardware units since launch (Nov 2020).
• Estimated >2.5M units sold in Australia (largest install base current-gen).
• Strong exclusive pipeline (Spider-Man 2, God of War Ragnarök, FFXVI) drives preference.

Runner-Up: Nintendo Switch

• ~5.5M+ lifetime units (hybrid appeal, family/handheld dominance).
• Still outsells PS5/Xbox in some months during holiday/Pokémon releases.
• Distinct library (Zelda, Mario, Animal Crossing) = low direct substitution.

Third: Xbox Series X|S

• Strong value via Game Pass; growing but smaller install base (~1M+).
• Series S affordability helps; Series X supply historically constrained.

Key Drivers

• Exclusives: PS5 > Switch > Xbox (though Xbox exclusives now multiplatform).
• Price: Switch OLED $469 / PS5 Slim $799 / Series S $449 / Series X $799 (AUD).
• Subscriptions: Game Pass Ultimate best value; PS Plus Extra/Premium catching up.

Verdict: PS5 is the most popular *current-gen home console*. Switch leads *lifetime* and *household penetration*.