Nintendo's Slogan: "Play On!" – History and Meaning

The Global Brand Tagline Since the GameCube Era

"Play On!" has been Nintendo's worldwide slogan since the early 2000s. It appears on hardware packaging, marketing materials, the eShop, and event signage.

Historical Slogans

• 1980s: "Now you're playing with power" (NES)
• 1990s: "Play It Loud" (Game Boy), "Get N or Get Out" (N64)
• 2000s–Present: "Play On!" (supplemented by "Touching is Believing" for DS, "Wii Would Like to Play" for Wii)

"Play On!" encapsulates Nintendo's philosophy: gaming for everyone, anytime, anywhere.