Game Hub: Highlight game → Press **Options** → **Manage Game Content** → **Your Add-ons** → Download.
Web/App:store.playstation.com or PlayStation App → Library → Purchased → Add-ons → Download to Console (remote).
PS3 Specific: PlayStation Store (on console) → Search game → "Add-ons" → "My Add-ons" → Download. Or **Account Management → Transaction History** → "Download to System".
Exceptions (Permanent Loss)
Delisted DLC + Never Downloaded: If publisher removed from Store *before* you downloaded (e.g., Marvel vs Capcom 2, Scott Pilgrim, PT Demo), **gone forever** unless you have a backup.
Account Ban / Region Mismatch: Banned account = no access. DLC region must match game region (BLUS/BLES/BCES/BLAS).
PS3 Game Data vs Save Data: Deleting "Game Data" (install) ≠ Deleting DLC. DLC lives in "Game Data Utility" or "Saved Data Utility" as separate entries.
PS Plus Cloud Save ≠ DLC Backup
Cloud saves **only** back up *save files* (progress). Not DLC packages, not game installs, not themes/avatars.
Prevention
Keep **Automatic Downloads** ON (Settings → Power Save → Features Available in Rest Mode).
Periodically: Library → Purchased → "Download All" for current games.