Word puzzles that incorporate visual elements don't have a single universal name, but they're commonly categorized by their specific format and the type of imagery used. Understanding these distinctions helps puzzle enthusiasts find exactly the type of challenge they enjoy.
The best term to use ultimately depends on the specific nature of the visual clue—whether it's a photograph, icon, symbol, or illustration—and how that clue functions within the puzzle's structure. Whether you're solving a rebus, hunting for words in a picture-based word search, or deciphering pictograms, each offers a unique cognitive challenge blending visual processing with linguistic skills.