The Brown Box (Magnavox Odyssey precursor) used 1960s-era components:
Only ~10 Brown Box units built. Magnavox Odyssey (1972) cost-reduced: custom ICs (TI SN7400 series), injection-molded plastic, removable cartridges (jumper wires). Atari Pong (1975) further integrated into single "Pong-on-a-chip" (Atari C010076).