The Ultimate Guide to Nintendo's Major Game Franchises & IPs

No Single Master List Exists—But Here Are the Heavy Hitters

Nintendo's intellectual property portfolio is massive, ever-evolving, and includes co-owned and licensed properties. No public document catalogs every trademark, but we've compiled the core first-party franchises developed or published by Nintendo EPD and its key partners.

Flagship Franchises

• Mario (Super Mario, Mario Kart, Mario Party, Mario Tennis/Golf, Paper Mario, Luigi's Mansion, Dr. Mario, etc.)
• The Legend of Zelda (Mainline, Hyrule Warriors, Cadence of Hyrule)
• Pokémon (Jointly owned by Nintendo, Game Freak, and Creatures via The Pokémon Company)
• Animal Crossing
• Splatoon
• Super Smash Bros.

Long-Running Series

• Metroid (Prime, Dread, Other M)
• Kirby (Dream Land, Star Allies, Forgotten Land)
• Fire Emblem (Intelligent Systems)
• Star Fox
• Donkey Kong (Country, Jungle Beat, Returns, Tropical Freeze)
• Pikmin (1–4, Hey! Pikmin)
• F-Zero
• Mother / EarthBound (Beginnings, EarthBound, Mother 3)
• Xenoblade Chronicles (Monolith Soft)
• Golden Sun (Camelot)
• Advance Wars (Intelligent Systems)

Notable Others

• Kid Icarus (Uprising)
• WarioWare / Wario Land
• Yoshi (Island, Woolly World, Crafted World)
• Punch-Out!!
• Wave Race / 1080° Snowboarding
• Pilotwings
• Excitebike / Excite Truck
• Nintendogs / Nintendogs + Cats
• Wii Fit / Wii Sports / Ring Fit Adventure
• Brain Age / Dr. Kawashima
• Tomodachi Life / Miitopia
• ARMS

Co-Owned & Licensed Complexity

• Pokémon: Trademark shared; Nintendo publishes, The Pokémon Company manages the brand.
• Bayonetta 2/3: Nintendo funded and published, but IP is owned by Sega/PlatinumGames.
• Fatal Frame: Tecmo Koei IP; Nintendo published Wii/3DS entries.
• GoldenEye 007: Rare/Microsoft IP; Nintendo published the N64 version (rights are a tangled mess).

For exhaustive trademark data, search the USPTO, EUIPO, or JPO databases for assignee "Nintendo Co., Ltd."