Game Boy Pocket Release Dates by Region

• Japan: July 21, 1996
• North America: September 3, 1996 (often cited as October 1996 for wide retail)
• Europe: November 1996 (varies by country; UK ~Nov 1)
• Australia: Late 1996

Retailed for ¥6,800 / $69.95 / £69.99. Used 2×AAA batteries (vs 4×AA on DMG), 30% smaller, true black LCD (better contrast), no color.