The Game Boy Color (CGB-001) launched on different dates worldwide:
| Region | Release Date | Launch Price |
|---|---|---|
| Japan | October 21, 1998 | ¥6,800 |
| North America | November 18, 1998 | $79.95 |
| Europe | October 22, 1999 (UK: Nov 23, 1999) | £59.99 / DM 149 / FRF 499 |
| Australia | November 26, 1999 | A$149.95 |