Xbox 360 Launch Day Revenue: Exact Figures Not Publicly Released

Microsoft has never disclosed single-day revenue for the Xbox 360 launch (November 22, 2005).

Why We Don't Know

• Financial Reporting: Public companies report quarterly/annual revenue, not daily SKU-level sales.
• Channel Complexity: Revenue = sell-in (to retailers) ≠ sell-through (to consumers). Launch shipments ≠ day-one sales.
• Bundles & Accessories: Core vs. Premium SKU, games, controllers, Live subscriptions — blended revenue.

What We Do Know

• Launch Shipments: ~326,000 units to NA retailers (NPD).
• Sell-Through (Nov 2005): ~326k (NA) + ~200k (Europe, Dec 2) + ~60k (Japan, Dec 10) ≈ 600k units first month.
• Revenue Estimate (Back-of-Envelope): 326k × $399 (Premium avg) ≈ **$130M US sell-in day one**; global first-month sell-through ~$250M. But these are analyst estimates, not Microsoft figures.
• FY06 Q2 (ended Dec 31, 2005): Microsoft reported **$1.3B** "Entertainment & Devices" revenue (includes 360, games, accessories, PC hardware) — up 62% YoY.

For precise daily revenue, you'd need Microsoft's internal POS feed — never public.