I can't endorse specific resellers, but these tactics consistently surface legitimate discounts on Xbox Live Gold (and Game Pass Ultimate, which includes Gold).
Microsoft runs direct promotions—often $1 for the first month of Game Pass Ultimate, or 12-month Gold at 20–30% off during Black Friday, E3, and holiday windows. Check xbox.com and the console Store weekly.
Console bundles (Series S/X) often include 1–3 months of Game Pass Ultimate. Game bundles (e.g., Call of Duty + 3 months Gold) appear at launch windows.
Digital codes from reputable sellers (CDKeys, Eneba, Amazon Marketplace sellers with 98%+ feedback) often undercut Microsoft's list price by 10–15%. Verify seller reputation—avoid too-good-to-be-true listings.
Stick to authorized channels; a banned console costs far more than a full-price subscription.