There are no secret "hidden worlds" or levels accessible via concealed exits in New Super Mario Bros. Wii. The game is linearly structured—World 1 through 8, then World 9. However, each level contains three Star Coins hidden in hard-to-reach spots, and collecting all unlocks hint movies and World 9's special levels.
Invisible ? Blocks revealed by jumping in specific spots. Contain 1-Ups, Star Coins, or vines to secret areas. Often hinted by suspicious ground patterns or coin trails.
Warp to coin-heaven bonus rooms (usually one per level). Enter by ground-pounding specific spots or jumping at precise arcs.
The "secrets" are cleverly placed within the linear path. Explore thoroughly, try every power-up, and check suspicious walls. World 9 is the reward for 100% dedication.