Xbox Live Slogans Through the Years

No single permanent slogan—Microsoft rotates taglines:

• 2002–2010: "Xbox Live: The Power of Games"
• 2010–2015: "Join the Party. Xbox Live."
• 2015–2020: "The Best Way to Play"
• 2020–present: "Play Your Way" (umbrella brand: console, PC, Cloud, Game Pass)

Core philosophy: Freedom to play across devices, with anyone, anywhere.