Identifying the Song in a 4OD LoveFilm Xbox Ad – Need More Details

I can't identify the track without more details. 4OD (Channel 4 On Demand) and LoveFilm (UK DVD/streaming, acquired by Amazon 2011) ran many Xbox dashboard ads circa 2010–2014.

Help Me Narrow It Down

1. Year / Season: e.g., "Christmas 2012," "Summer 2013."
2. Visuals: Live-action? Animation? Gameplay clips? Which games shown?
3. Lyrics / Melody: Any phrase ("feel the rhythm," "tonight we rise"), genre (indie, electronic, orchestral), vocalist gender.
4. Ad Format: Pre-roll video, dashboard tile, sponsored hub?

Common Licensing Sources for UK Xbox Ads (Era)

• Audio Network / Extreme Music / BMG Production Music — library tracks, rarely public.
• Indie Artists: The xx, Alt-J, CHVRCHES, London Grammar, Jungle — often licensed for UK campaigns.
• Custom Score: Agency-composed; not released.

Reply with any detail above; I'll cross-reference known ad databases (Adforum, Campaign, YouTube "Xbox 360 dashboard ads" compilations).