Xbox and Xbox 360: Made by Microsoft

Microsoft designed, manufactured, and marketed both consoles.

Key Details

• Xbox (2001): First Microsoft console. Built with NVIDIA GPU, Intel CPU. Lost $4B but established brand.
• Xbox 360 (2005): IBM PowerPC tri-core, ATI/AMD GPU. 84M sold. Red Ring of Death crisis → extended warranty.
• Manufacturing: Flextronics, Wistron, Celestica (contract manufacturers). Microsoft owns design/IP.
• Current: Xbox Series X|S (2020) — AMD Zen 2 / RDNA 2, made by same partners.

Microsoft Gaming division (Phil Spencer) now oversees Xbox, Bethesda, Activision Blizzard.